The Social Media and Content Intern supports the social team in producing native, platform-first content for TikTok, Instagram (Reels), X, and YouTube (Shorts). This is a hands-on, on-camera and in-edit role: the intern is expected to ideate, appear in, shoot, and edit short-form video and to move fast on emerging trends so the brand stays culturally current.

This role suits someone who lives on these platforms, understands their visual language, and can turn a brief (or a trending format) into a finished, publish-ready clip with minimal supervision.

- Proven ability to create short-form content for TikTok, Instagram, and YouTube Shorts (portfolio, personal account, or previous work).

- Comfortable and natural on camera.

- Deep, current understanding of TikTok, Instagram, X, and YouTube trends and culture, with the instinct to move fast.

- Strong understanding of hooks (visual, audio, and video) and how they drive retention.

- Proficient in CapCut and Instagram's native editing tools.

- Strong sense of pacing, framing, and platform-native visual language.

- Organized, deadline-driven, and able to work with minimal supervision.

- Strong written communication and relationship-management skills able to interact professionally with external creators and represent the brand in outreach.

- Comfortable learning and working in social media tools (publishing/scheduling, listening, and analytics platforms).

- Bilingual English/Urdu is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.

Preferred Qualifications

- Familiarity with the fintech and crypto space, and interest in creating content for a brand like Binance.

- Prior hands-on experience with publishing, listening, or analytics tools [e.g. Sprinklr, Hootsuite, Brandwatch, Talkwalker].

- Experience creating content for a brand or business account (not only personal).

- Basic shooting/lighting knowledge for phone-first production.

- Familiarity with social analytics (views, retention, engagement) and using them to improve content.