At Joy_, we believe gifting should feel personal, playful, and full of surprise - basically everything today's gift cards are not. We're here to reimagine gifting for the modern world, turning it from a transactional experience into a token of love, customizable, meaningful, and radically flexible.Our universal gift card can be personalized endlessly and redeemed for every product in every online...

What we do.Imagine every product on the internet, instantly available to you.You could take anything from any online shop, resell it, and earn from it. Every influencer could sell the products they already use and love, without ever touching a warehouse. You could spend your Payback points or miles on something you actually want, instead of another forgettable knife set. And your AI could buy an...

What we doImagine every product on the internet, instantly available to you. You could take anything from any online shop, resell it, and earn from it. You could spend your Payback points or miles on something you actually want, instead of another forgettable knife set. And your AI could buy any product in the world for you, without your intervention.We built exactly that. It's live, and it's ru...