The Ready To Drink (RTD) category is growing exponentially with 20% CAGR expected in the next 5 years. Higher quality product propositions have improved the category image and accelerated growth of RTDs serving an unmet consumer need for convenient drinks. RTDs offer Pernod Ricard an opportunity to recruit new consumers, build loyalty to our spirits brands, drive incremental business. Pernod Ricard has set a significant ambition for spirit based RTDs & Convenience leveraging our spirits brands …

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