There has been an idea rolling around the association space that members sign up for economic reasons.The gist of it is that you need to look at all your benefits and calculate a market price for each to present as the value of membership in your offer.For Example:Advocacy is worth $a because a lobbyist costs $bOur benefits program offers potential savings of $cOur help line is worth $dAfter This...

"They're not the only game in town anymore," a peer recently told me, "I bet they're having to learn how to compete like most private companies do."We were discussing associations and the challenges of pitching membership. We live in a time of great abundance. The people that you'd like to become members have more options than ever. To pitch membership effectively, you must not only address their...